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Lexmark International has kickstarted the New Year with a series of promotions aimed at boosting its UK channel.
Business users purchasing a Lexmark home office 4in1 printer* through the channel or via mail order will have the option of joining Lexmark’s Business Club, entitling them to exclusive privileges and special offers. Business Club members will receive two high yield black cartridges in the box and will benefit from a three year Next Business Day Replacement Guarantee once registering purchases at www.lexmark.co.uk/businessclub.
Launching on January 15, 2007, the new promotions and products will enable channel partners to strengthen their customer base and improve profit margins.
“All-in-one printers are becoming commonplace within businesses across the country due to the increased flexibility, productivity and efficiency they offer,” said Mark Seaman, Lexmark UK’s SMB director. “This promotion will give business users added peace of mind with their printers and better value for money, allowing them to do more with less.
End-users also purchasing models on the C53x colour laser range will receive up to £150 cashback, a promotion that will run from January 15 to April 13 2007. This follows the success of the cashback promotion of the C522n colour laser last year, which exceeded expectations three-fold.
In addition to this, as an incentive to its resellers, Lexmark is offering a free Phillips 7” Digital PhotoFrame™ with every T64x network mono laser
printer purchased between January 15 to April 13 2007.
James Kight, Managing Director of Printerland comments, “At this time of the year promotions are a vital tool in helping resellers, such as ourselves, to attract new customers. Lexmark has a great reputation of delivering simple end user initiatives that do just that.”
“Just as we did in 2006, we will ensure that our interaction with the channel makes us easier to do business with,” said Seaman. “Based on the positive feedback we’ve received from our channel, we will continue to deliver promotions that will allow resellers to maximise their margins with minimum hassle.”
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