Press Releases

~ Up to £150 cashback for end users on Lexmark’s C53x colour laser range and a free GPS device for resellers with new X502n colour MFP ~

Lexmark is kicking off the summer with two hot promotions for resellers and end users on colour laser printers.

Resellers purchasing the new Lexmark X502n desktop colour laser MFP will receive a free Fujitsu Siemens GPS N100 device. The X502n prints, scans, copies and faxes and is fully network-ready. It is targeted at businesses that want to save money by consolidating devices and need affordable access to high-quality colour printing, copying and scanning.

The GPS device is also an MP3 player, works in 37 countries and weighs in at just 110g. This promotion will run from June 1 to July 31 2007.

The promotion on Lexmark’s C53x colour laser range offers end-users up to £150 cashback.  As a result of the successful promotion, which Lexmark ran between January and April 2007, Lexmark is now running the promotion again for one month only this June. With different models tailored to the needs of small, medium and large workgroups, the printers in this range are network-ready and designed to offer simple-to-use, high quality colour printing.

“We know that incentives are key to growing resellers’ businesses,” said Mark Seaman, Lexmark UK’s SMB director. “But it’s also clear that achieving a broader and deeper engagement with customers is key for long-term success. These are the kind of products that help resellers elevate their conversation with a customer to do this and address issues like workflow management and productivity.”

"The C53x colour laser range promotion was a hit with our customers earlier this year and I’m sure it will have the same success this June," said Peter Knight, managing director at Printerbase. "This type of promotion is a great way for us to target a range of users and boost sales over summer."