Lexmark International, the printing specialist, has created a Picture Perfect launch, offering customers all their money back in holiday vouchers guaranteed when they purchase a Z45, Z55 or Z65 colour inkjet printer from the new Zx5 Series*. The vouchers add up to a massive £5 million of vouchers being given away to Lexmark customers.
Customers will find a Thomas Cook holiday voucher equal to the RRP of their printer (up to £150) inside the box. Holidays can booked by phone at Thomas Cook Direct in the UK and the voucher can be used against holiday destinations from over 30 brochures from Thomas Cook Holidays, including JMC, Neilson and Style.
One lucky customer will also win a Picture Perfect holiday to the Caribbean, worth £4,000, simply by completing the entry form in the box.
The promotion is being supported by bespoke promotional packaging and point of sale. Lexmark’s merchandising team has also been armed with extensive training materials.
Lexmark has launched the giveaway to promote the photo quality printing credentials of the new range. The new Zs offer not only faster print speeds but also new features such as PrecisionPhoto™ technology offering up to 4800 x 1200 dpi resolution. New PrecisionSense™ technology offers the ultimate ease of use with automatic cartridge alignment and an optical paper type sensor.
Tony Hall, Director of Lexmark’s Consumer Printer Division commented; "Our new range of inkjets provides fantastic photo print quality and unequalled ease of use at an industry beating price. It presents the perfect home and business photo printing solution offering consumers the best possible printing experience. This is great value for customers, in that every penny they spend, they will get back immediately the form of a holiday voucher."
*The following printers will be involved in the giveaway: - Z45 RRP £79 - £80 holiday voucher
- Z55 RRP £99 - £100 holiday voucher
- Z65 RRP £129 - £150 holiday voucher
The 2002 Zx5 Series, includes the Lexmark Z25, Z35, Z45, Z55, Z65 and Z65n Color Jetprinters.
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