| Dell gets in on the act |
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Marlow, UK -
17/06/2002
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Lexmark International, the printer manufacturer, has created an offer with Dell which sees its ‘Picture Perfect holiday’ promotion being extended to Dell customers. The highly successful promotion offers customers all their money back in Thomas Cook Holiday Discount Vouchers when they purchase either a Z33, Z55 inkjet printer or an X73 All-In-One from Dell*. Customers will find a holiday discount voucher equal to the RRP of their printer (up to £150) inside the box. Holidays can be booked by phone through Thomas Cook Direct in the UK and the voucher can be used against holiday destinations from over 30 brochures including Thomas Cook Holidays, JMC, Neilson and Style. Dell is supporting the promotion online for three months through visual banners and hotlinks. Lexmark launched the giveaway to promote the photo-quality printing credentials of its range. The Z55 features the new PrecisionPhoto™ technology which boasts a class leading resolution of 3600 x 1200 dpi for amazing photo-quality and PrecisionSense™ technology which offers ultimate ease of use with automatic cartridge alignment and paper type sensor. The X73, perfect for personal or home office use, is a unique space saving device offering the easiest way to print, scan and copy, all in high resolution colour. The Z33 offers high performance for every day printing at 2400 x 1200 dpi. Tony Hall, Director of Lexmark’s Consumer Printer Division commented; "Our colour inkjets provide fantastic photo print quality and unequalled ease of use at industry beating prices. This promotion is great value for customers, in that every penny they spend, they will get back immediately in the form of a Thomas Cook Holiday Discount Voucher." -ends- Notes to Editors *The following printers will be involved in the giveaway: - Z55 RRP £100 - £100 holiday voucher *
- X73 RRP £132 - £150 holiday voucher *
- Z33 RRP £58 - £60 Holiday voucher *
*Please note these prices are subject to change
Terms and Conditions Apply, see www.lexmark.co.uk or www.dell.co.uk for details. Offer open to UK residents only.
Lexmark International, Inc. is a leading developer, manufacturer and supplier of printing solutions -- including laser and inkjet printers, associated supplies and services -- for offices and homes in more than 150 countries. Founded in 1991, Lexmark reported more than $4.1 billion of revenue in 2001, and can be found on the Internet at www.lexmark.com
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