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Lexmark offers £500 saving in HP Trade-in promotion
Resellers can purchase the C750 for less than #800 with HP 4500/4550 Trade-in
 
null - 18/06/2002

Lexmark is encouraging Hewlett Packard colour laser printers customers to switch to Lexmark's latest C750 range with an aggressive trade-in promotion. Resellers selling to customers using Hewlett Packard colour laser printers can save their HP laser printer customers up to £2447 on Lexmark's C750 colour laser range in a HP Trade-in promotion until 30th August 2002.

Resellers can trade in HP 4500 and 4550 models in return for brand new Lexmark C750 models, including or the new X750e multi-function printer and build customer trust and brand loyalty in the process.

Model

C750 range*
(list price)

MRDP*
(including max. trade-in **)

Lexmark C750

£1829

£788.59

Lexmark C750n

£2059

£951.89

Lexmark C750dn

£2299

£1122.29

Lexmark C750dtn

£2619

£1349.49

Lexmark C750in

£2149

£1015.79

Lexmark X750e

£6679

£4232.09

 

* Subject to reseller buy price and trade-in attained by PrintersDirect

** MRDP: Manufacturers Recommended Dealer Price

 

Jane Cronin, channels and marketing director for Lexmark said: "This is an opportunity for resellers to offer their customers brand new, upgrade-able printers in exchange for more dated models, at a reasonable price. The promotion is designed to allow resellers to make even greater margin on the products they sell in to existing customers."

Designed for workgroups, the Lexmark C750 flies through print jobs at 20 pages per minute (ppm) in both monochrome and colour and features 1,200 x 1,200 dots per inch (dpi) resolution. Boasting the latest in single-pass technology developed by Lexmark, the C750 is the fastest A4 colour printer in the world. It can effectively replace all other workgroup printers within an enterprise by providing clear black text and rich colour.

Lexmark International, Inc. is a leading developer, manufacturer and supplier of printing solutions -- including laser and inkjet printers, associated supplies and services -- for offices and homes in more than 150 countries. Founded in 1991, Lexmark reported more than $4.1 billion of revenue in 2001, and can be found on the Internet at www.lexmark.com
 
 
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